Adult Swim     Mostly 4 Millennials     TV Ident
20 Seconds of maximalist mayhem to promote [AS] & Eric Andre’s new absurdist show.
How do you promote and tease the craziest* show in the known universe? With the most absurd story, the most absurd animation, the most.. ... well actually the most FUN time we’ve had working on a video in a minute.
Adult Swim loved it, Eric Andre and host Derrick Beckles loved it & we loved it︎

Even so, we didn't expect anyone to agree to this pitch**︎

“In a moment of self reflection, our millennial hero looks within - spiritually ‘unboxing’ himself to find out what makes him trully ‘happy’. The answer reveals what matters most to all millennials - a deep connection to the universe: Wi-Fi.             
... Which promptly drops out.

Spiritual connection lost!?.. 404 error? This can’t be! With the entitled fury and vengeance of a thousand single child millennial sons he throws the ultimate tantrum to end the world itself. Society is cancelled for the injustice he has felt.

... Time has passed and from the post apocalyptic ashes of his anger arises our newly woke hero who has realized his path. Calling on his BFF (best falcon friend) the Millennial Falcon to join him, the pair set out on a vision quest to find the secret of the lost Wifi and their connection to happiness. 


*Google at your own risk!
** Yes we had a safer alt. AS is cool like that ︎
Client:  Adult Swim

Production Company:  PPL Sea
Direction, Design, Animation:  Alex Mapar

Producer:  Mandana Mapar
Special thanks:  Saiman Chow