Shopify
Anywhere
Identity branding & anthem promo video
A giant promo to launch new Shopify tech and set the tone for their brand visuals.
![](https://freight.cargo.site/t/original/i/59fa34c46140c11155dcc76031e6b2d7f2bf36af87f104af580e68d9128948bd/Edit_R_01_Dir_Grade_1920_1-earth.gif)
![](https://freight.cargo.site/t/original/i/056f3a3420ba515cf0f92c5acb16e0c73588df36a67692b1df486b69ade26224/Edit_R_01_Dir_Grade_1920_2_steps.gif)
![](https://freight.cargo.site/t/original/i/064d342e26e7443f08c384ed5a4d929b793543d86edf7e444163216465f4fb4f/Edit_R_01_Dir_Grade_1920_3_deska.gif)
![](https://freight.cargo.site/t/original/i/9b72f0b60d591446cc69a974eeff287f229279fa35e380a229c7a3f3bac4c512/Edit_R_01_Dir_Grade_1920_4_hypno.gif)
![](https://freight.cargo.site/t/original/i/60e5193870ca0373945c5afc715ae849a48c9534528188266762f3151957d103/Edit_R_01_Dir_Grade_1920_5_Catstairs.gif)
![](https://freight.cargo.site/t/original/i/e156ad90d1335e883f0ea0589f769ee557dc28151df017fc69aad0d53e50ba64/Edit_R_01_Dir_Grade_1920_6_cart.gif)
![](https://freight.cargo.site/t/original/i/2524c4bb3c218d853b545343bc91b1b5881425173232fc262039ff1dee2d7e36/Edit_R_01_Dir_Grade_1920_7_Hiker.gif)
![](https://freight.cargo.site/t/original/i/d0e87d86fefe25c174c2e2a1e034700130feeb1a16ab5fadb53b6722619a3e4c/Edit_R_01_Dir_Grade_1920_8_plantstore.gif)
![](https://freight.cargo.site/t/original/i/54d0fb958c2fc22c6e3c66879a3f3fd0ee537224ae63f27ae5528e7384ccef8b/Edit_R_01_Dir_Grade_1920_9_drone.gif)
![](https://freight.cargo.site/t/original/i/fed053aae65eae671421cf798c1cdbe3f55c39b1bc5abcb35771ec650625bd31/Edit_R_01_Dir_Grade_1920_10_logo.gif)
Shopify was about to change online shopping forever and wanted to launch a visual identity language as well as an anthem promo video to excite and inspire it’s userbase.
It actually wasn’t hyperbole for once - every product you’ve seen from Instagram to Etsy has been enabled by it: the ubiquitous purchase/learn more buttons.
It actually wasn’t hyperbole for once - every product you’ve seen from Instagram to Etsy has been enabled by it: the ubiquitous purchase/learn more buttons.
Shopify loved the result, their (tough to impress*) marketing department loved the style & direction and it went on to inform their website and collateral for over a year ︎
*Their words, they were shocked how easy the sell through was ︎
*Their words, they were shocked how easy the sell through was ︎
Credits:
Client: Shopify
Vinny Verma, Alexandra Middleton, Michael Welfle
Direction: Alex Mapar, PPL Sea
Storybords: Alex Mapar
Previz: Alex Mapar
Design: Stephen Kelleher, Alex Mapar, Raul Burgos
Animation: Alex Mapar, Daniel Luna, Matt Greenwood
Look Development: Matt Greenwood, Alex Mapar
Music & Sound Design: Jim Guthrie
Producer: Mandana Mapar
Client: Shopify
Vinny Verma, Alexandra Middleton, Michael Welfle
Direction: Alex Mapar, PPL Sea
Storybords: Alex Mapar
Previz: Alex Mapar
Design: Stephen Kelleher, Alex Mapar, Raul Burgos
Animation: Alex Mapar, Daniel Luna, Matt Greenwood
Look Development: Matt Greenwood, Alex Mapar
Music & Sound Design: Jim Guthrie
Producer: Mandana Mapar