Shopify
Anywhere
Identity branding & anthem promo video
A giant promo to launch new Shopify tech and set the tone for their brand visuals.
Shopify was about to change online shopping forever and wanted to launch a visual identity language as well as an anthem promo video to excite and inspire it’s userbase.
It actually wasn’t hyperbole for once - every product you’ve seen from Instagram to Etsy has been enabled by it: the ubiquitous purchase/learn more buttons.
It actually wasn’t hyperbole for once - every product you’ve seen from Instagram to Etsy has been enabled by it: the ubiquitous purchase/learn more buttons.
Shopify loved the result, their (tough to impress*) marketing department loved the style & direction and it went on to inform their website and collateral for over a year ︎
*Their words, they were shocked how easy the sell through was ︎
*Their words, they were shocked how easy the sell through was ︎
Credits:
Client: Shopify
Vinny Verma, Alexandra Middleton, Michael Welfle
Direction: Alex Mapar, PPL Sea
Storybords: Alex Mapar
Previz: Alex Mapar
Design: Stephen Kelleher, Alex Mapar, Raul Burgos
Animation: Alex Mapar, Daniel Luna, Matt Greenwood
Look Development: Matt Greenwood, Alex Mapar
Music & Sound Design: Jim Guthrie
Producer: Mandana Mapar
Client: Shopify
Vinny Verma, Alexandra Middleton, Michael Welfle
Direction: Alex Mapar, PPL Sea
Storybords: Alex Mapar
Previz: Alex Mapar
Design: Stephen Kelleher, Alex Mapar, Raul Burgos
Animation: Alex Mapar, Daniel Luna, Matt Greenwood
Look Development: Matt Greenwood, Alex Mapar
Music & Sound Design: Jim Guthrie
Producer: Mandana Mapar